Today, data and technology are re-inventing how cities function. Cities across the globe are trying to crack the code on how to best leverage the new opportunities these advances present, to better respond to their residents and support local businesses. As Principal of the Digital Strategies practice at Bloomberg Associates, a global philanthropic consulting firm, I see this first-hand around the world and in our work with the City of Athens.
The City of Athens is working with Bloomberg Associates to apply best practices from cities around the world and to develop programs that will improve the quality of life of Athenians. (Pictured: Athens Mayor Kaminis and Katherine Oliver. )
I was proud to be in Athens this month speaking alongside Mayor Kaminis and Europe’s first-ever municipal Chief Digital Officer, Konstantinos Champidis, at the launch of the Athens Digital Roadmap, a strategic plan for Athens to build upon their digital offerings by expanding internet access, increasing transparency, and engaging residents through digital technologies.
Under the bold leadership of Mayor Kaminis, Athens has embraced the belief that municipal government can use digital tools and communications to be as effective as the private sector by adopting a customer-focused mind-set, constantly measuring progress, and adapting one's strategy to reflect changing market demands. Mayor Kaminis also understands that this requires a plan and partnerships to accomplish these goals.
Europe’s first-ever municipal Chief Digital Officer, Konstantinos Champidis, and Todd Asher from Bloomberg Associates welcome attendees to the Roadmap launch.
Against the backdrop of challenging economic and social challenges, Mayor Kaminis has forged ahead, steadily developing Athens’ digital foundations. In 2015, the Athens Partnership was launched to be a catalyst for innovative public programs, and to create partnerships between the city and the private sector. The following year, Mayor Kaminis appointed Europe’s first-ever municipal Chief Digital Officer to spearhead the municipality’s digital initiatives. Together they launched the Athens Digital Council, a strategic advisory body that brings together leaders of the largest digital and telecommunications companies in Greece, as well as distinguished professors from leading Greek universities, to advise the municipality on cost-effective ways to harness technology. These partnerships – with leaders that are household names not only in Greece but around the world – are truly unprecedented.
As Principal of the Media and Digital Strategies practice at Bloomberg Associates, I have the privilege of working with cities around the globe in their efforts to modernize and embrace the opportunities that technology offers.
The launch of the Athens Digital Roadmap marks another significant milestone in this journey. This strategy outlines projects centered on the digital priority areas of the municipality, which include Internet access, e-government, digital skills education and online engagement. Together, these projects will make it easier for people to access critical services, connect people to new skills, and make Athens a more livable city for its residents and a friendlier city for businesses and visitors.
The Athens Digital Roadmap was launched at the City of Athens’ new Serafeio complex, which hosts a number of innovative Municipal initiatives including the Athens Digital Lab, synAthina, Athens Culture Net and the Designed for Better Learning Maker Space.
The Athens Municipality knows that tracking progress and adapting to changing dynamics is critical to success. Therefore, the Athens Digital Roadmap will be a living document, poised to be evaluated and updated on an annual basis to ensure the municipality leverages its successes and is constantly evolving to deliver results. With these efforts in place, I am confident that Athens is on-track to be a leading digital city, and am excited to help enable the Athens of the future.
Katherine Oliver, Principal, Bloomberg Associates Media & Digital Strategies team
