PROJECT

This is Athens and Partners

LAUNCHED

December 2016

PARTNERS

Aegean, Athens International Airport, the Greek Tourism Confederation (SETE), Lampsa S.A., Lamda Development, and Ioniki Hotel Enterprises S.A., ADDMA (Athens Development and Destination Management Agency)

Building on the success of the Athens Tourism Partnership, launched by AP and the Athens Development and Destination Management Agency (ADDMA) in 2018, the City of Athens, Aegean, Athens International Airport, the Greek Tourism Confederation (SETE), Lampsa S.A., Lamda Development, and Ioniki Hotel Enterprises S.A., joined forces to form a unique public-private partnership called This is Athens & Partners. AP serves as the fiscal partner for philanthropic donations in support of this new initiative.

This is Athens & Partners is developing, with the support of key tourism stakeholders, projects that will boost economic growth and job creation in Athens by attracting investment, businesses, events, and visitors. This partnership will advance a three-year €15 million investment plan for the development and growth of the city’s visitor economy and marketing of Athens as a tourist destination. The alliance will also support digital campaigns expected to reach 120 million potential visitors from major tourist markets, expected to attract an estimated 200.000 new visitors to Athens. Other projects include reopening closed shops in the center of the city, upgrading public areas, and a two-year anti-tagging program.


In previous years, the Athens Tourism Partnership, an alliance between City of  Athens, Aegean Airlines and Athens International Airport ,aimed to promote the Athens as a modern, welcoming, year-round destination city-break destination. The Athens Tourism Partnership created a communications strategy that included a multi-media campaign to target European audiences. 

This initiative was complemented by volunteer enthusiasm through a new Athens Greeters corps whose members personally welcomed and shared their knowledge of the city with thousands of visitors. The efforts of the Tourism Partnership were contributing factors to an impressive 10% year-on-year rise in overall Athens visitation numbers in 2017.

Read more: ‘Athens & Partners’ Announce €15m Plan to Boost Tourism in Greek CapitalGreek Travel Pages 07.02.18

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