PROJECT

Athens Tourism Initiative

donor

hellenicinitiativeFINAL.jpg

LAUNCHED

December 2016

PARTNERS

Aegean Airlines, Athens International Airport, ADDMA (Athens Development and Destination Management Agency)

Although Greece is a leading tourist destination, Athens is often treated as a short travel stopover. Since industry standards show that every 40 visitors support one tourism job on average, a new alliance between the City of  Athens, Aegean Airlines and Athens International Airport was developed to promote Athens as a modern, welcoming, year-round destination. The Athens Tourism Partnership created a communications strategy that included a multi-media campaign to target European audiences. 

This initiative was complemented by volunteer enthusiasm through a new Athens Greeters corps whose members personally welcomed and shared their knowledge of the city with thousands of visitors. The efforts of the Tourism Partnership were contributing factors to an impressive 10% year-on-year rise in overall Athens visitation numbers in 2017.

Athens Tourism Partnership in numbers:

  • 34  million potential travelers  reached through multi-media campaign
  • 124 volunteers engaged by the Athens Greeters program
  • 70,000 visitors personally greeted in Athens

Read more: "Volunteer ‘Greeters’ help tourists in Athens." Kathimerini 11.08.17

Watch the 60-second campaign video: One City, Never Ending Stories.